Your buyers now ask AI, not Google. If your name isn't in the answer, a competitor just won the deal.

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AI visibility · a true story about a medal

This wine cost €2.50.
It won a gold medal.

A public broadcaster relabeled the cheapest, worst-rated wine on the shelf and entered it in a contest. It won gold.

Measure your AI visibility → Read the two lessons

Free · no card · ~30 seconds · 45 real AI queries

Now swap the bottle for your company. When a buyer asks ChatGPT or Perplexity for "someone like you," the same blind tasting picks a name. CitePulse shows you whether it's yours.

GOLD MEDAL CHÂTEAU COLOMBIER
1,000 stickers · €60

After the results came in, the contest offered the "winner" something useful:
a thousand gold stickers for the bottles, €60.

Belgian public broadcaster RTBF ran the experiment on On n'est pas des pigeons. The wine, a €2.50 bottle from a supermarket shelf, was relabeled and entered into an international "pay-to-enter" challenge, where it took gold. Serious competitions, the same report noted, judge blind. The medal, in this one, was for sale.  Source: Wine-Searcher →

One bottle, two lessons

Why this should worry anyone selling B2B in 2026.

1

A medal you can buy proves nothing.

"We're visible in AI." "ChatGPT knows us." Every founder believes it. But a claim you award yourself, or buy, is a €60 sticker. The only thing that means anything is an independent test that nobody can lean on.

→ You can't self-certify AI visibility. You have to measure it, blind.
2

The frame decides the verdict.

The judges tasted "premium" because the label said so. Same liquid, different bottle, opposite result. Perception follows the frame. It cuts both ways. A great company with a weak frame gets skipped. Including by the AI now doing the recommending.

→ AI reads your label (sources, schema, mentions) before it names you.
The tasting you're not in the room for

AI tastes your company every day.

When a buyer asks ChatGPT, Perplexity or Gemini for "a company like yours," the model names someone. It's a blind tasting, and you're not in the room.

You can't buy that verdict. You can't argue with it. You can only find out what it is, and then change it. That's the whole job.

The part with real substance under the label

We measure it. We don't sell you a sticker.

Numbers from AI-citation research and from the audits we run. These are the same tests we'd run on you.

45
real AI queries per free audit: 5 buying questions × 3 runs × 3 engines. Most tools estimate.
12/100
median AI citation score across the companies we've audited. Most brands are near-invisible.
91%
of AI answers cite third-party sources, not the brand's own site. Your label lives off-domain.
0.66
correlation between brand mentions and AI citations (Ahrefs, 75k brands). For backlinks it's 0.10.

Sources: Ahrefs 75,000-brand study; CitePulse audit benchmark. Correlation, not causation. We say so in every report.

See exactly what you'd be buying

No sticker. A working dashboard.

Because we just told you not to trust a pretty label, here's the opposite of one: the real command center, open, before you pay anything.

Your live AI Reputation Score, the exact competitors named instead of you, what each model says about you, and the gaps to fix (schema, sources, llms.txt), generated for free.

Open the live demo → Run my free audit
AI Reputation Score
12/100
Critical: cited in a fraction of buyer questions
Perplexity: "agency like yours"not cited
Gemini: "best in [your city]"not cited
ChatGPT: "who do you recommend"cited 1×
Competitor named insteadnorthstar-agency.com
The only sensible move

Measure it. Don't buy the sticker.

Thirty seconds, no card. Find out what AI says when your buyers ask, and whether it's you or a competitor getting the gold.

Run my free AI audit → See the demo first

45 real AI queries across ChatGPT, Perplexity & Gemini · PDF report by email